FISIP Undip Presents Shijith Kumar Payyadakkath Meethale, Ph.D., in “Prototyping and Testing” Session

SEMARANG – The Faculty of Social and Political Sciences (FISIP) at Universitas Diponegoro (Undip) once again delivered a learning experience with a global perspective through a session titled “Prototyping and Testing: Agile Problem Solving for Sustainable Business Models.” This activity is part of FISIP Undip’s ongoing commitment to expanding students’ insights into developing adaptive and sustainable business models.

The session featured Shijith Kumar Payyadakkath Meethale, Ph.D., from SolBridge International School of Business as the keynote speaker. Joining the academic session was Robetmi Jumpakita Pinem, Ph.D., from Universitas Diponegoro, who served as the discussant, further enriching the discussion.

The presented material focused on prototyping and testing as an agile problem-solving approach to support sustainable business model development.

Through this topic, participants were introduced to the importance of developing and testing ideas iteratively. The prototyping approach lets teams translate business concepts into initial forms that can be tested, while testing provides space to gather feedback and refine ideas based on findings.

The agile problem-solving approach also emphasizes adaptability in facing changing business needs and challenges. In the context of sustainable business models, development is not only oriented toward business value creation, but also toward the model’s ability to continuously adapt and evolve.

This event offered students the opportunity to understand how ideas can be developed through a continuous cycle of experimentation, evaluation, and improvement. Consequently, participants gained more than theoretical concepts—they acquired valuable insights into the solution development process for real-world business challenges.

The topic “Prototyping and Testing: Agile Problem Solving for Sustainable Business Models” further strengthens learning in innovation and entrepreneurship to navigate dynamic business environments. Testing ideas and responding to feedback play a crucial role in creating solutions that meet user needs and align with evolving business trends.

Hosting this session reflects FISIP Undip’s ongoing commitment to delivering educational experiences that connect students with academic perspectives and practical business insights within a global context. Through initiatives like this, students are expected to broaden their vision of the innovation process and the development of adaptable business models.

By featuring Shijith Kumar Payyadakkath Meethale, Ph.D., as the main speaker and Robetmi Jumpakita Pinem, Ph.D., as the discussant, this learning session served as a platform for knowledge sharing on applying agile principles to create sustainable business models and solutions. This activity also reinforces the growth of an international academic ecosystem within FISIP Undip.