In the upcoming guest lecturer hosted by the Department of Business Administration, the prominent subject of discussion will revolve around the theme of “Enhancing Product Competitiveness through the Establishment of a Robust Logistic Chain.” This lecture aims to introduce attendees to the fundamental concepts within the realm of logistics chain and elucidate how effective management can significantly contribute to the augmentation of a product’s competitive edge.

The esteemed guest lecturer, an expert in this domain, will expound upon the essential aspects of planning, control, and coordination that are imperative in seamlessly integrating every phase of the logistics chain. This integration spans from the procurement of raw materials to the final delivery of finished products to end consumers. Participants of the lecture will garner a comprehensive understanding of how strategic approaches in transportation, warehousing, inventory management, and information technology play a pivotal role in optimizing the logistical processes, curtailing costs, and heightening responsiveness to market fluctuations.

The overarching objective of this lecture is to provide insights into how the effectiveness of the logistics chain can serve as a pivotal factor in augmenting the competitiveness of products in a fiercely competitive market.