“Involving in organizations is a future plan that can be set from the beginning. So whatever the organization is, it’s best if we have an interest in just going in and trying to absorb whatever positive energy exists in the organization because it is one of the most valuable assets for us to build a career. You don’t need to follow a lot of organizations, adjust yourself to the desires and character of each of us, such as in sports, arts, campus press, scouts or BEM/Student Executive Board. Everyone does not have to be president, minister, rector, head of an institution or work in a state-owned company. But I believe those in other elements that are also important in their respective ecosystems, must have taken care of their organizational values ​​to some extent until they can be applied today. It is not on the type of organization but the organizational values ​​such as responsibility, discipline, brotherhood, and harmony. Official organizations will certainly never build negative values ​​but teach positive values ​​and that is the good energy for students as preparation for their future” said Asmono Wikan, alumni of Communication Science Faculty of Social and Political Sciences, Universitas Diponegoro (class of 1991) who is currently serving as the Chairman of the Commission for Organizational Empowerment as well as Vice-Chairman of the Commission for Research, Data Collection and Ratification of the Press Council for the 2022-2025 period.

“Education plays an important role. Not only formal education but more than that education is Long Life Education. Education must be free from thoughts that are no longer relevant. If we are educated, we will always pursue new things. My teachers at Undip teach 3 things about education, namely learning methodology, systematics and learning about common sense, as educated people. Of course, these 3 things must be considered, “he continued.

He said regarding the important role of the press, there was a need for the press in Indonesia in its left quadrant, namely ensuring quality journalistic products. The Press Council called it Good Journalism, in the sense that there was a measurable strengthening of competence through competency tests or compliance with code of ethics standards. However, quality products were not enough because they must be relevant to the needs or demands of the audience or market. While in the right quadrant, if it can be achieved, it was hoped a press institution that meets the standards/rules of existing norms/rules, was lawful and had sufficient press workers should be able to create or see the economic spaces. This meant that sustainable media must meet the prerequisites to be able to live economically/in business or to be able to live in a market. This was a challenge for the Press Council in discussing the press ecosystem.

“Not all journalists are standardized with competency test certification. The objectives of competency certification include improving the quality and professionalism of journalists, becoming a reference for the evaluation system of journalists’ performance by companies and placing journalists in strategic positions in the press industry. In the end, the credibility of the content and press institutions in the eyes of the public will increase if the journalistic products and press institutions are of high quality,” said Asmono.

Regarding the aspect of public relations, when Public Relations (PR) was able to build professional relationships with journalists or the media and press institutions, they would be able to embrace and achieve the goals desired by the leaders of their respective organizations. It was part of the ongoing work of Public Relations to communicate with journalists and press institutions. Journalism and PR were two opposite professions, but they had equal relationship positions and they must synergize with each other.

“PR should not be closed to the public regarding information because the disclosure of information conveyed by PR makes the public perception better towards the organization or corporation, information submitted openly shows the organization or corporation has high trust and is ready to serve the public, opening information to the public makes an organization or corporation provide opportunities for the public to be involved in organizational or corporate activities. Thus, it will improve the quality of interaction with the public which in the end will lead to a strong reputation. Moreover, opening the access to information to the public will encourage organizations or corporations to prepare quality, credible and useful information or content for the public,” he concluded. (Lin-PR)

Source: undip.ac.id