Green Business Innovation to Improve SME Performance and Save the Environment
The journal titled “Green Business Sustainability: SMES Strategy to Increase Business Performance and Save the Environment” authored by Dinalestari Purbawati, Widiartanto, and Robetmi Jumpakita Pinem reveals significant research findings on the impact of green marketing, innovation, and ethics on business performance. The research employs a quantitative approach using a survey method


