The Universitas Diponegoro (Undip) Community Service Team visited Ponggok Village, Klaten Regency. During this visit, the team carried the theme “Assisting on the Digitalization of Commodity Products in Ponggok Village, Klaten Regency” which was part of the Community Leading Commodity Strengthening (PKUM) activity. The Community Service activity team consisted of lecturers and students, namely Anggun Puspitarini Siswanto, S.T., Ph.D., Prof. Budi Setiyono, S.Sos, M.Pol.Admin, Ph.D., Alvina Nadia Darmawan, Almas Zakiy Firdaus and Uzma Syarifatul Muna S. In this activity, the Undip Team coordinated with the Ponggok Village Head regarding the Ponggok village goal to become Sustainable Village where collaborative activities with partners were the main focus.
Ponggok Village has 4 water tours of which this year, Ponggok Village will create an integrated and sustainable tour package. This is carried out for Ponggok Village also functions as a support village for the surrounding villages. “The principles used in the development of Ponggok Village are mapping, planning, implementation and sustainability. We also focus on managing tourism products and cultural galleries,” said Junaidi, the Head of Ponggok Village.
This Community Leading Commodity Strengthening (PKUM) activity aims to create a collaboration between Undip and Ponggok Village in realizing village branding with digital marketing through the Exovilage platform. This digitalization activity can certainly expand the marketing network of the Ponggok Tourism Village because the Exovilage platform does not only promote tour packages but also cultural packages. (US-AS)